Iain Russell

Performance Marketing, Moneyhub
Running all App Marketing, User Acquisition and Engagement activities for a money management app in the UK - keeps me busy!


Looking to get a bit more traction in the highly competitive fintech space. Currently a UK only app. One thing I wonder is should I open up to more territories even though we only work with UK accounts at the moment and therefore cater for users outside of the UK with UK accounts (expats mainly). I just worry then about making this clear enough and not attracting loads of one-star reviews along the lines of "doesn't work in [country]"